An agency built
for the era where
being human matters more.

Luminary is an agency of 100k2. We work with ambitious brands who see what is coming with AI and want to use it well, without losing the human moments that made customers pick them in the first place.

Our belief is simple. The brands that win the AI era will not be the most automated. They will be the most humanly memorable. That means treating AI as an enabler of the human experience, not a replacement for it. It means being deliberate about where you automate, where you protect, and where you tell the truth about what your brand really stands for.

We are practical about it. Every engagement starts with measurement, moves to design, and ends with something your team can actually run. No slide-only strategy. No AI theatre. Real changes to how your business works and how it feels to be a customer of it.

Luminary was founded and is led by Roy, who has spent the last two decades helping leaders build businesses that people trust. If you want to know more about how we work, or the wider 100k2 group, the fastest way is a conversation.