Insights

Honest thinking
on AI, people
and brand.

Short essays from the work we do. No hype, no hedging.

6 min read

Where AI actually belongs in a service business (and where it doesn't)

Most of the AI conversation happens at the extremes. Either it's going to replace everyone or it's a gimmick. Both are wrong, and both are dangerous if you're trying to run a real business.

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5 min read

The quiet cost of automating the wrong thing

The obvious cost of a bad automation is that it breaks. The quiet cost is much worse. It works, it saves you time, and it slowly hollows out the thing customers were actually paying for.

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Honest thinkingon AI, peopleand brand.

Where AI actually belongs in a service business (and where it doesn't)

The quiet cost of automating the wrong thing

Honest thinking
on AI, people
and brand.